The Ashmore is a 404-unit condominium project located in Germantown, Maryland, a suburb of Washington, DC. The developer sold 300 units in the first 18 months of conventional marketing. However, the sales rate fell to less than one unit per month and they wished to close-out the remaining 57 units.
Sheldon Good & Company implemented a 6-week marketing plan (PR, social media, newspaper and television advertising) to announce the close-out auction.
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Ashmore at Germantown