Auction Primer
Why Sell at a Sheldon Good & Company Auction? Because auctions:
- Are the proven means of delivering market results and maximum returns in the shortest possible time
- Establish a pricing benchmark and provide momentum-building, accelerated, and time-limited means to a successful sale
- Focus attention of all potential buyers on the product being offered while freezing the market for the competition
- Compel immediate interest and action on the property while creating urgency for buyer decision-making
- Jump-start the buying process at the earliest stage of sales and marketing
- Establish true market price during any economic cycle
- Convert non income-producing assets into cash
- Eliminate the high cost of carry and lost opportunity cost
- Sell property on an “as-is”, non-contingent basis
- Provide the seller with the ability to direct the marketing and be intimately involved in the disposition process
- Discover true market value
Why Buy at a Sheldon Good & Company Auction? Because auctions:
- Enable the buyer to obtain the best possible market price
- Offer the most transparent form of real estate purchase possible
- Provide the buyer all the due diligence and closing documents needed to make an informed purchase
- Enable buyers to close with confidence and certainty
- Deliver true market value
What to expect from a Sheldon Good & Company Auction:
- Well-managed auction strategy from inception, to pricing, to event execution and closing
- Strategic momentum-building marketing and structured accelerated sales solutions with a time-certain result
- Superior level of experience, expertise, and creativity in analyzing complex real estate issues and creating innovative solutions to maximize return
- Sophisticated array of alternative sales strategies that include open-outcry auction programs, sealed bid offerings, private sale campaigns, phased auction plans and structured loan sales throughout North America, the Caribbean, and beyond
- A 98 percent closing certainty within 10 percent of predicted pricing
- Professionally accredited and staff who are licensed auctioneers in 26 states and licensed real estate brokers in 50 U.S. states and other territories