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Versante Champions is a gated community of 53 townhouses, secluded on a tree-lined boulevard in the northwest portion of Houston. The project is conveniently located to many business, shopping and educational venues such as the Hewlett-Packard campus, Willowbrook Mall, Champions Golf Course and Methodist Hospital.
The Verandah Companies sought to generate sales in the face of a slowdown in the market. The developer needed to close out the unsold units and retire his loan.
Sheldon Good & Company implemented a close-out auction program. The marketing plan featured TV, radio, newspaper, social media and PR.