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    Champions Townhomes

$7,000,000 - Houston, TX

Condominium

Challenge
Slow Market

Versante Champions  is a gated community of 53 townhouses, secluded on a tree-lined boulevard in the northwest portion of Houston. The project is conveniently located to many business, shopping and educational venues such as the Hewlett-Packard campus, Willowbrook Mall, Champions Golf Course and Methodist Hospital.

The Verandah Companies sought to generate sales in the face of a slowdown in the market. The developer needed to close out the unsold units and retire his loan.

Solution
Sheldon Good & Company implemented a close-out auction program. The marketing plan featured TV, radio, newspaper, social media and PR.

Results

  • 1,500 inquiries
  • 400 auction attendees
  • 32 units were sold
  • Total Sales: $7,000,000