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Connelly Apartment Portfolio 1,151 Units
Portfolio Sale, the Associated Bulk-Sale Discount
Rather than offering the eleven building, 1,151 units, portfolio in a bulk sale to one buyer, Sheldon Good & Company recommended a strategy to maximize the value of the portfolio by selling each property individually. The portfolio auction strategy is designed to simultaneously market properties within a portfolio on a "buy one, some, or all" basis. All the properties were offered for sale individually and on the same day allowing the seller to evaluate the portfolio's value by selling to individual buyers versus one bulk buyer.