Dolphin Bay

$5,500,000 - San Luis Obispo, CA

Condominium

Challenge
Grand-Opening

Dolphin Bay is a luxury hotel-condominium located on the dramatic cliffs of San Luis Obispo, overlooking the Pacific Ocean. The developer desired a highly publicized Grand-Opening event to kick off the development's initial sales program.

Solution
Sheldon Good & Company implemented an international marketing campaign. A small number of the units were offered in the auction to create a Supply/Demand curve in the developer's favor. 

Results

  • 900 inquiries
  • 83 qualified bidders
  • 6 units sold at the auction, achieving the seller's goal to kick-off sales
  • Total Sales: $5,500,000

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