GrandView at Annapolis Towne Centre

$32,274,000 - Annapolis, MD

Condominium

Challenge
Slow Sales

GrandView is a 150-unit luxury condominium building in the heart of Annapolis Towne Centre, an upscale-lifestyle development. After initial sales were less robust than originally forecast, the seller needed to ignite sales but feared that lowering asking prices would only lead to future price reductions.

Solution
Sheldon Good & Company was engaged by the Seller to conduct an extensive auction marketing campaign focused on Annapolis, Baltimore and Washington, DC. The marketing plan included digital/social marketing techniques, newspaper ads, television and PR.

Results

  • 1,826 inquiries
  • 450 auction attendees
  • 44 units sold
  • Total Sales: $33,274,000

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