$8,046,000 - New York, NY

Condominium

Challenge
Market Downturn

New Amsterdam is a 30-unit condominium located in the Washington Heights neighborhood of Manhattan. Due to slow initial sales, the seller needed to increase market exposure and accelerate the closeout of the building.

Solution
Sheldon Good & Company was engaged by the Seller to conduct an extensive 6-week auction marketing campaign. The advertising plan focused on the New York City Metro market using regional print media and a variety of digital & online techniques.

Results

  • 1,807 inquiries
  • 769 property tours
  • 89 registered bidders
  • All 26 units sold at auction
  • Total Sales: $8,046,000

    New Amsterdam Condominiums

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