Sheldon Good & Company offers sellers a unique and compelling combination of Best-in-Class real estate marketing services, a deep “bench” of experienced auction and marketing professionals, and a continental platform of offices and firm infrastructure. This blend of talent and expertise is augmented by key advantages that directly benefit sellers in a momentum-building sales program:

• Real Estate Experience & Expertise - a superior level of experience, expertise, and creativity in analyzing real estate and creating a customized deal structure to maximize return, utilizing a sophisticated array of alternative sales strategies that include open-outcry auction programs, sealed bid offerings, private sale campaigns, phased auction plans and structured loan sales.
• Insight & Opportunity - our industry-leading marketing approach for the sale of real estate & related assets, along with an in-depth understanding of seller needs in dynamic market conditions, is designed to build the momentum necessary to deliver qualified bidders for the auction day.
• Innovation & Technology - cloud-based tools to search for buyers (SGC-CRM™) and manage the auction marketing process (SGC-Task™), virtual war rooms to track and monitor information downloads and views by potential buyers, and a comprehensive set of proprietary quantitative tools that produce superior results and timely execution of campaigns.
• Use of Proprietary Bidding Strategies - perfected by Sheldon Good & Company as the most effective way to promote competition, our strategies allow buyers to bid on assets sold within property groups vs. sequential bidding which has buyers bid on one property at a time. This ensures true market pricing for both buyers & sellers and guarantees transparency in every sale.
• Multiple Campaigns - concurrent capability to operate joint open-outcry and sealed bid/convertible campaigns on individual assets and multi-property portfolios; culminating in simultaneous live auction and internet bidding forums.
• Proven Sales Results - from the extensive pre-auction due diligence review and preparation to the post-auction follow-up ensuring sale closings on a timely basis, the company provides a continuity of service throughout the entire auction sale process that delivers highest industry pricing and a 98% closing ratio.