Unique in the industry, Sheldon Good and Company has proprietary quantitative tools that enhance our real time research, market analytics, and prospect management throughout the momentum-building marketing campaign and during the auction.

• Cloud-Based Tools - to prospect for buyers (SGC-CRM™) and manage the auction marketing process (SGC-Task™), producing superior results and timely execution of campaigns
• Economic Modeling Tools - to provide the most comprehensive market analysis possible
• Proprietary Databases - using past auctions and current sales statistics to pinpoint pricing
• Auction Pricing Metrics - to evaluate past and present auction prices from a vast array of internal and external data points
• Developer Valuation Model (DVM™) - to understand potential auction prices with area and property-type comparables
• Phased Auction Scenario Analysis (PASA™) - to assess and weigh the costs & benefits of holding auctions in multiple phases
• Auction Pricing Models (APM™) - to use historic data to help predict current and future auction results
• Bid Prediction - to provide up-to-the-minute auction day pricing measurements to further gauge results and estimate number of units/properties sold at target prices
• Auction Simulation - to create mock auction day scenarios that guide bidding strategy and the use of various auction techniques